A method and system for allocating displays to a plurality of stores grouped into a plurality of store configurations is presented. It includes receiving a plurality of counts, that specifies spaces available in the store configuration for one of a plurality of types of displays, a ranking of a plurality of displays, wherein the ranking is based on a benefit of each of the plurality of displays for the store configuration, and when the plurality of displays are to be allocated to the plurality of stores; determining a subset of the plurality of displays that meet one or more conditions related to at least one of a forecasted sell through or forecasted margin of the plurality of displays for the store, allocating at least some of the displays based on the ranking of the displays, and generating an indication of the allocated displays for output to a user.

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a mobile device. The mobile device may provide the unique identifier in the wireless signal and a retail location of the mobile device to a remote server. The retail location of the mobile device may he provided by a mobile application (e.g., a retailer app) on the mobile device. The remote server may determine the retail location of the POP display by associating the retail location of the mobile device with the wireless beacon.

Systems and methods for tracking movement of individuals through a building receive, by one or more RF nodes disposed near an entrance to the building, RF signals from RF-transmitting mobile devices carried by persons near the entrance, capture an image of the persons while they are near the entrance, determine an identity and relative distance of each RF-transmitting mobile device from each RF node based on information associated with the RF signals received by that RF node, detect humans in the image, determine a relative depth of each human in the image, and assign the identity of each RF-transmitting mobile device to one of the humans detected in the image based on the relative distance of each RF-transmitting mobile device from each RF node and the relative depth of each human in the image, thereby identifying each individual who to be tracked optically as that individual moves throughout the building.

Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

A system and method of interaction with beacons to execute a multiple layer authenticated transaction process including receiving a signal from the beacon, analyzing a relative signal strength of the beacon, enabling a portable computer device to complete the digital transaction based on the proximity of the portable computer device to an item for purchase. A first user verification input is additionally received via the portable computer system. In response to the first user verification, receiving a verification signal.

Provided is a system that transmits a notification to a user electronic equipment associated with a user, based on a user location information. This notification includes information representative of a sound-based promotional campaign for a product at a location known by the user. The system also transmits a location-specific promotional information, associated with this sound-based promotional campaign and based on a user information, to a merchant electronic apparatus associated to this known location.

Systems and related methods of providing seamless transactions, including payments and promotion redemptions, are discussed herein. Some embodiments may provide for a system including a communication beacon and one or more servers. The communication beacon may be configured to communicate with consumer devices via a direct wireless connection when the consumer devices are within a wireless direct communicable range of the communication beacon. The one or more servers may be configured to associate the communication with a merchant and receive consumer presence data from the communication beacon such that consumer presence at the merchant may be determined. In response, the one or more servers may be configured to perform a seamless transaction on behalf the consumer that allows the consumer to provide payments or redeem promotions, among other things, simply by self-identifying with the merchant while carrying the consumer device.

Systems and methods for tracking movement of individuals through a building receive, by one or more RF nodes disposed near an entrance to the building, RF signals from RF-transmitting mobile devices carried by persons near the entrance, capture an image of the persons while they are near the entrance, determine an identity and relative distance of each RF-transmitting mobile device from each RF node based on information associated with the RF signals received by that RF node, detect humans in the image, determine a relative depth of each human in the image, and assign the identity of each RF-transmitting mobile device to one of the humans detected in the image based on the relative distance of each RF-transmitting mobile device from each RF node and the relative depth of each human in the image, thereby identifying each individual who to be tracked optically as that individual moves throughout the building.

Systems and methods relate to display of insights, including a method including: causing a user display to display a graphical user interface (GUI) that enables a user to select a time range and a single digital display as a locale; and causing, based on the user selecting the time range and the single digital display as the locale, the user display to display, on the GUI, a list of a plurality of media content that have been displayed on the single digital display, each of the plurality of media content being ordered according to analysis insight for the single digital display selected and the time range selected. The analysis insight may include at least impression counts that are counts of views by people of the plurality of media content on one or more digital displays associated with the locale.

A digital map based online platform is provided. The online platform comprises an outdoor map server, a data store, a building database, a space database, and a computer program stored in a medium. The data store manages digital files related to buildings including floor plans of buildings and digital files including website source codes related to spaces in individual folders for each building and space. The building database and the space database manage map setting data of buildings and spaces, respectively. The computer program stored in a medium executes a series of stages to integrally display an outdoor map, an indoor map including floor plans of buildings, Internet links, and responsive HTML pages on the view of a digital map. The medium includes a web server and a user terminal.